Technology at Keller Williams is progressing at rapid speed to further assist both its associates and their clients with smooth real estate transactions…
This taken from an article written by Kylie Dulhunty, a freelance writer and Managing Editor of Connected Media Solutions, which specialises in real estate content and marketing solutions. connectedmedia.com.au….
“The Digital Assistant”
America’s largest real estate franchise, Keller Williams, has created KW Labs as a product development centre that uses its 150,000 plus agents to build new technology that will make their jobs easier.
“Wouldn’t you love to be able to tell your vendors approximately how much renovating their kitchen could add to the sale of their home and what the most popular styles were in their suburb?
The creation of Kelle, An AI powered personal asistant, is one of KWs biggest developments with the technology able to provide agents with hyper local market snapshots in seconds, manage and grow agents’ referral networks, show them their listings, track their CGI numbers, manage their contacts and follow other KW agents and navigate and link all of KWs technology on one interface.
Keler Williams director of product development Danie Morris said more than 91,000 agents were actively using Kelle each month and he expected that togrow with the recently released market snapshots.
Right now Kelle is a real esate specific digital assistant for our agents,” he said.
“Not just a conversational assistant, Kelle is becoming a full feature mobile app for agents too. And we’re working on more and more consumer touch point throughout the rest of 2018 and ongoing.
“Kelle is more than just a mobile app too, it’s the intelligence of our Keller Cloud. We taugh Kelle to listen and now we’re teaching her to speak. Next is teaching Kelle to read, meaning agents will submit contracts into Kelle for easy comparative analysis, as well as other benefits.”
But fear not, the robots are not going to take the place of the real estate agent.
Keller Williams chairman, Gary Keller said consumers till wanted the “human touch”.
“They want the tech-enabled individual,” he said.
“They want an enhanced real estate agent, Enchanced by data, enhanced by the insights that data gives them.”
Thank you Kylie for YOUR insight!
For more information about opportunities at Keller Williams please go to https://aboutacareerinrealestate.com